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Best Must Read Business Books of All Time
A detailed list of the best business books of all time to read.
Must-Read Books for Business People
Reading often is a great way to keep up with the fast-paced world of today. Here is an organized list of books that you should consider looking at depending on which categories of business you find interesting.
Analytics
Beginner’s Guide
Web Analytics: an Hour a Day by Avinash Kaushik
Advanced Guide
Advanced Web Metrics with Google Analytics by Brian Clifton
Web Analytics 2.0 by Avinash Kaushik
Branding
Psycology
Brandwashed by Martin Llindstrom
Brand Strategy
The Brand Handbook by Wally Olins
ZAG: The Number One Strategy of High-Performance Brands by Marty Neumeier
The Brand Gap by Marty Neumeier
Online Visibility
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis
Business Development
Networking
FT Guide to Business Networking: How to Use the Power of Online and Offline Networking for Business Success by Heather Townsend
Business Growth
Good to Great: Why Some Companies Make the Leap…and Why Others Don’t by Jim Collins
Alternate Strategies
Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner
New Business Strategy
Rework by Jason Fried
Change Management
Switch: How to Change Things When Change is Hard by Dan Heath, Chip Heath
Communication Strategy
The Jelly Effect by Andy Bounds
Adapting to Change
The Lean Startup by Eric Ries
Differentiation Strategies
The Marketing Agency Blueprint by Paul Roetzer
Purple Cow by Seth Godin
Small Business
The E-Myth Revisited by Michael Gerber
Collective Strategies
Online Marketing
Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Dharmesh Shah
Marketing & PR
The New Rules of Marketing & PR by David Meeman Scott
Customer Engagement
Optimize by Lee Odden
Unmarketing by Scott Stratten
Content Marketing
Finding Industry Contacts
The Writers’ and Artists’ Yearbook 2013 by Collective Authors
Content Strategy
Content Strategy for the Web by Kristina Halvorson, Melissa Rach
Writing Process
Letting Go of the Words: Writing Web Content That Works by Janice (Ginny) Redish
Content Creation
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (And More) That Engage Customers and Ignite Your Business by Ann Handley, C.C. Chapman
Paid Search
Adwords
Advanced Google Adwords by Brad Geddes
General Overview
Pay-Per-Click an Hour a Day by David Szetela, Joseph Kerschbaum
Facebook
Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by Perry Marshall, Thomas Meloche
Personal Development
Process Streamlining
Do the Work by Steven Pressfield
Confidence
How to Talk to Anyone by Leil Lowndes
Time Streamlining
The 4-Hour Work Week: Escape the 9-5, Live Anywhere, and Enjoy the New Rich by Timothy Ferriss
MBA
The Personal MBA by Josh Kaufman
Leadership
Tribes by Seth Godin
Persuasion
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein
Self Help Success
The Fire Starter Sessions by Danielle LaPorte
SEO
Beginner’s Guide
Get to No. 1 on Google in Easy Steps by Ben Norman
50 Ways to Make Google Love Your Website by Steve Johnston, Liam McGee
Advanced Guide
Search Engine Optimization (SEO) Secrets by Danny Dover, Erik Dafforn
The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
Psychology
Decision Making
Predictably Irrational by Dan Ariely
BLINK by Malcolm Gladwell
Group Behavior
HERD by Mark Earls
Idea Creation
Made to Stick by Dan Heath, Chip Heath
Influence
Influence: The Psychology of Persuasion by Robert Cialdini
Persuasion: The Art of Influencing People by James Borg
Neuromarketing
Buyology: How Everything We Believe about Why We Buy is Wrong by Martin Lindstrom
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
Social Media
Google+
Google+ for Business: How Google’s Social Network Changes Everything by Chris Brogan
General Overview
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen
This is Social Media: Tweet, Blog, Link, and Post Your Way to Business Success by Guy Clapperton
Business Strategy
The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social by Jay Baer, Amber Naslund
Twitter
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time by Anthony Robbins, Joel Comm
Design
Usability
Don’t Make Me Think by Steve Krug
Conversion Rate Optimization
Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg, John Quarto-vonTivadar, Lisa T. Davis
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Beginner’s Guide
Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media, and Online PR by Paula Wynne
Infographics
Information is Beautiful by David McCandless
Information Design
The Visual Display of Quantitative Information by Edward Tufte
Web Architecture
Information Architecture for the World Wide Web by Peter Morville, Louis Rosenfield
Web Theory
Google Insights
Inside the Plex by Steven Levy
The Search by John Battelle
Internet of Things
Getting Started with The Internet of Things: Connecting Sensors and Microcontrollers to the Cloud by Cuno Pfister
Gamification
Reality is Broken: Why Games Make Us Better and How They Can Change the World by Jane McGonigal
Future Internet
The Future of the Internet: and How to Stop It by Jonathan Zittrain
Web History
Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet by Charles Arthur
Reading a book will recharge your mind and present it with new ideas and ways of thinking, and with this list you will never have to worry about what you should read next. In addition, your professional ability will improve each time you finish a piece of literature and add to your knowledge base.
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