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10 Billion Dollar Business Ideas that Worked
Examples of ten simple well known products that became big brands.

10 Billion Dollar Business Ideas that Worked




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10 Simple Product Ideas That Made Billions

Sometimes, the simplest of ideas can generate the greatest of revenues. Here are some examples of simple inventions that made it big and eventually turned into household names after raking in millions of dollars.

1. Spanx
  • Invented: 1998
  • 2012: Company worth is now $1 billion and can be found in over 40 countries
  • Inventor: Sara Blakely
  • Inspiration: Removing “grid butt” by using a pantyhose with the feet cut off.

  • 2. Kleenex
  • Invented: Early 1920’s
  • 2012: Marketed in over 150 countries
  • Inventor: Kimberly-Clark Company
  • Inspiration: Making a softer pulp blend for facial tissues after creating Kotex.

  • 3. Kellogg’s Corn Flakes
  • Invented: 1894
  • 2012: Revenue from Morning Foods was $2.8 billion in the U.S. alone.
  • Inventor: John and Will Kellog
  • Inspiration: Boiled grain that was left on the stove for several days.

  • 4. Post-It
  • Invented: 1974
  • Made $2 million after the first year
  • 2012: $1 billion in revenues with sales in over 100 countries.
  • Inventor: Art Fry
  • Inspiration: The frustration of using errant hymnbook page markers at choir practice.

  • 5. Band-Aids
  • Invented: 1921
  • 1961: Sold $30 million per year at the time of the inventor’s death
  • 2012: 100 billion sold worldwide
  • Inventor: Earle Dickson
  • Inspiration: His wife, who cut her fingers often while preparing food.

  • 6. Slinky
  • Invented: 1943
  • 2012: 250 million sold worldwide
  • Inventor: Richard Jones
  • Inspiration: A tension spring that fell to the ground and kept bouncing.

  • 7. Under Armour
  • Invented: 1995
  • 2012: Net revenues were almost $1.82 billion
  • Inventor: Kevin Plank
  • Inspiration: Noticing that he and his teammates wore cotton shirts and pads that were heavy and full of sweat.

  • 8. Frisbee
  • Invented: 1937
  • 2012: Over 300 million sold
  • Inventor: Walter Frederick Morrison
  • Inspiration: Playing with a circular popcorn lid with his girlfriend.

  • 9. Crocs
  • Invented: 2002
  • 2012: 200 million pairs of shoes sold in over 90 countries
  • Inventors: Scott Seamans, George B. Boedecker Jr., Lyndon “Duke” Hanson
  • Inspiration: Finproject N.A. was assigned to create clogs for European day spas.

  • 10. Velcro
  • Invented: 1941
  • 1988: Earned $93 million
  • 2012: Now sold in over 40 countries
  • Inventor: George de Mestral
  • Inspiration: Looking under the microscope to find out how cocklebur seeds stuck to his dog and jacket.

  • 8 Marketing Tips for Launching Your New Products


    1. Establish the Concept of Your Product
    2. Research Your Competitors
    3. Find Your Niche of Customers
    4. Come up with a Unique Plan That Demonstrates Value
    5. Specify What Marketing Strategies and Tactics You Will Use
    6. Experiment to See Whether Your Concept & Marketing Approach Works
    7. Execute Your Campaign
    8. Learn and Study the Lifecycle of Your Product

    3 Brand Launches That Consistently Made Millions


    1. Robert Greenberg
  • Brand Launched: L.A. Gear Shoes
  • Founded in 1983
  • Grossed $900+ million in 1990
  • 2nd Brand Launched: Skechers U.S.A. Inc.
  • Founded in 1992
  • Made $400 million in sales in 1998

  • 2. Gary Clegg
  • Brand Launched: The Slanket
  • Founded in 2006
  • Sales reached $4.2 million in 2008

  • 3. Scott Boilen
  • Brand Launched: The Snuggie
  • Founded in 2008
  • Generated almost $40 million in the first 3 months

  • After reading about these success stories, it can be seen that the ideas that seem to be the most plain and straightforward are the ones that generate of the most amounts of revenue. It all comes down to having the right marketing strategies and finding your niche market.

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