The Top Benefits of a Facebook Business Fan Page
Having a fan page on
Facebook may bring benefits for your company, and there ends the article thank
you for reading.
Oh, you want a little
more? Well many companies have their own
page on Facebook to gain fans. They may
then provide those fans with news. The
whole area falls within the business and marketing of its brand through social
networks, more than it is to call attention to products. Social media is used more successfully when
it helps increase brand awareness and brand education.
Is all of this marketing
on Facebook having any positive effect at all?
It’s all fair and good
having people saying they love your brand, but if they are not buying the
product, then what is the point. A brand
may sometimes become an icon that people simply don’t buy. Like the times when the puppet mascot
outgrows the brand. Like Jonny Vegas and
his monkey becoming so popular, that when the business they were advertising
went bust, they were hired to advertise PG Tips tea. Same again with the puppet “flat Eric”, who
sold more singles than he did jeans.
The business newspaper of
the American elite Harvard University (Harvard Business Review) has tried to
address this matter in a short project (approved and tested) about the effect
of a Facebook fan site on sales.
The information was
collected using a questionnaire (I’m not giving you the type of survey,
validity, consistency etc. because I will fall asleep). Before creating a fan page, questionnaires
were sent out 13,270 people on the e-mail list of Unternehmnes. They had 689 responses.
The team (Harb-Bus-Rev)
started a fan page on Facebook and all the people on the e-mail list were
invited to become a fan. Over the next
three months the fan page of the bakery chain they chose to work with was
continuously updated, with news, special offers, reviews, and photos. After the period of time another 13,270
questionnaires were sent out again. 1067
responses were noted (including current fans, but also persons who did not
ultimately become a fan on Facebook).
The results of the study
showed that Facebook consumer behavior improved. Those who became a fan of Facebook were
(suddenly) better customers. Although
the amount they spent per purchase was about the same amount, they did however
attend more often. So the results were
increased visits but not increased spending.
They weren’t all of a sudden buying the more expensive pies.
There was a 20% increase,
in repeat visits, shown by fans of the Facebook page. This was more than the people who answered
the questionnaire who were not Facebook wall fans. The word-of-mouth advertising had also been
increased by the Facebook fan page followers.
So if you work your fan
page correctly and do not invest too much time into it (too much time will cost
you money) then you may be able to increase your footfall though keeping your
brand “current” in your customers minds.