Centralizing Your Distributed Marketing
A Distributed Marketing Platform (DMP) is a technology communications system that allows marketers and sales groups work together more efficiently using different channels. With a larger amount of data, this central system gives marketing and sales teams a better insight, ultimately helping them to collaborate and make better decisions.
The Formula for Success
Centralization for Efficiency and Protection of Company Policy
This year, 34 million employees installed unsupported software to help them finish their tasks. Due to this occurrence, the Financial Industry Regulatory Authority has risen by 15% in the number of fines for violations regarding marketing and advertising, increasing the number to 344%. Companies with a Distributed Marketing Plan (DMP) are 23% more likely to follow corporate policies on a local level, which helps them save money by reducing their compliance costs by 15%.
Marketing through Different Channels
Marketers have a hard time dealing with content distribution due to the growth of channels and the number of device choices. A single B2B marketer on average will use around 8 different methods to fulfill their goals. So far, 40% of marketers that have incorporated multi-channel strategies into their plan have seen a 15% increase in revenue. A company utilizing a DMP with multi-channel campaigns has a 28% higher chance of receiving better response rates.
Customizing and Executing for Local Clients
Tailoring presentations and images for clients takes up 40% of a sales representative’s time, resulting in 5.2 months of lost potential productivity in a single year. Many factors, such as loss, not being in a certain format, and being difficult to customize, contribute to 40% of potential marketing tools not being utilized. A company that takes advantage of using a DMP system on the other hand, reduces the amount of time that it takes to put together and customize a marketing tool by 25%, adding 3.25 months of productivity.
Acquiring Information to Increase Campaign Intuition
Many CMOs have reported to feeling unprepared after facing the surge marketing data that has come through thanks to added devices, such as tablets and smartphones. According to 39% of marketers, the companies that they work for do not record enough valuable marketing data and, in addition, a 65% majority of marketers has found digital media marketing to be a difficult feat to overcome.
Email Marketing Technology
A business looking after its potential prospects will see a 451% increase in qualified leads. Marketing strategists from the top 22% make sure to include using a message containing the phrase “On Behalf of Marketing Automation” to make the note appear more local and/or personal. For the future, a prediction has been made, forecasting a 40% annual increase in marketing automation technology. At this rate, by 2017 the higher technology budget will be kept for the Chief Marketing Officer, rather than the Chief Information Officer.
Centralizing Raises Sales and Revenue
Most top performing marketers lay down a strategy to center their marketing functions as they delegate their local offices the task of being in charge of their own success. Top-level companies raised their annual revenue growth by 31.6% after uniting the activities of their sales and marketing groups through marketing management technology. According to 62% of these top performers, they felt that integrating their brand their brand marketing structure was a key factor to their success.
Unifying the sales and marketing process with a DMP is a sure way to save time and money. Each staff group will be aware of what the others are doing and will have a better collaborative result in the end.