“Remove” is not a term that Google are friendly with,
unless there is a court order stuffed under their nose. What you need to do is make sure that the
negative information is either:
1) Old News
2) Cast into oblivion
3) Un-credible
Old News
This one is taken care of by time. All the information on Google is slowly
sinking into the land of the forgotten.
So much new information is uploaded and updated, that negative
information will sink away with time. So
long as the negative information is not being updated or maintained, then time
will get rid of it for you.
Dwarfed by positive information and/or Cast into oblivion
Negative information such as articles and reviews
posted by the general public will not be as search engine friendly as the
material you are posting. You can out
SEO the negative information and replace it with positive information. So for example, you can use the keywords of
the negative information and post positive information based on the keywords,
or you can simply use the keywords to replace the negative information with
something else.
Let us say, for example, your restaurant is called
“Open Chefs” and the negative information is a review in which a person claims
to have “food poisoning”. You can have a
whole bunch of reviews and articles made up using those keywords, WITHOUT even
it being related to the subject/topic in hand, for example:
Cat food makes hedgehog ill
Excerpt: My nightly garden visitors are cute, and although I am not giving them
poached grouse or sitting them down for a meal at Open Chefs, I still figured
that giving them cat food was a treat for them.
I was obviously very distressed when I heard about “Chiggers” cat food poisoning
hedgehogs.
Articles can use keywords from the negative
information, without it even relating to the topic in hand, so that (as with
the example above) if a person types in “food poisoning” and “open chef”, they
are going to see an article about cat food and hedgehogs before they see details
of your Open Chefs food poisoning issue.
Un-Credible
This is a nasty trick that is more seen in court rooms
and works very well on closed comment blogs, etc.
For example:
You run a small jeweler, called “Barriers” and are in
competition with another across the road called “Harriers”.
A person makes a nasty comment about your store’s
décor and products, then you can add a comment saying, “mmm, don’t you still work for Harriers? The jeweler across the
street? Maybe you shouldn’t use your
real name next time, genius”.
Now obviously what you said is a bogus lie, but any
onlookers/viewers will automatically be untrusting of the negative
comment. Plus if that person comes back
with a reply, then it is a little like “oh how she doth protest too much”, AND,
if they come back with an abusive or angry reply, then their credibility slips
even further.
The author of this post is a top marketing expert who can be found here - Circle Brandon in Google Plus Now
Go here to read more reputation management articles.
