How to Use LinkedIN for Marketing a Business
Make your profile a
business showcase! It is your “advert” that you can cram full of whatever you
wish. Study pages of other company profiles. You will notice that their company
profile information proves decisive in judging their credibility. Read other
peoples profiles and judge them. How often do you come away feeling negative
about the company? More often than you care to mention isn’t it? Some profiles
are barely visited because few people know of their existence. Oddly enough,
the more they are used and the longer they exist, then the closer they get to
the top of search engine results pages, which then attracts more people.
Add more customers and
employees individual profile contacts to your LinkedIn profile. You want your
employees to be your ambassadors on LinkedIN. The first thing you should do is,
integrate the role they provide, into their profiles. Force your employee’s
hands if you must and have them set up accounts on their company email address.
Most people are delighted to add more information and profile contacts to their
LinkedIn profiles. Now that you have created your company profile and added all
your employees profile contacts (or at least those who want to be ambassadors
for your company), you must create an attractive profile yourself. Doing so
means you have taken the first step towards better LinkedIN marketing, this is
the passive phase. You can now move on to the next step and persuade your staff
to become active.
If you want to disseminate
information to as many people as possible, then create a new blog post filled
with tips, or create a new status update and then ask (some of) your employees
to publish a copy on their profile and on Twitter. Publish the information
yourself on some occasions, but have your staff link to it and comment on it.
From a professional
standpoint, some people have more interest in owning an attractive LinkedIN
profile than others. It is simply expected in some professions, especially ones
where a person will need to trust that business. So, for example would you use
a plastic surgeon that uses foul language in his profile? Would you buy a
safety hat designed by a woman who cannot spell stomach correctly?
People do make contact
through LinkedIN, in order to buy services and products, or to hire somebody.
The best way to market yourself or your company is to include every scrap of
information available, on your profile, as professionally and concise as
possible. Put genuine time and hard work into your profile and your updates,
and then have a look at other people’s profiles. Do the ones that put-you-off
remind you of your profile? Are they boastful or insincere?