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Lawyer Search Engine Marketing and PPC Statistics
A list of the top ten lawyer categories for CPC advertising.

Lawyer Search Engine Marketing and PPC Statistics




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Cost per Click (CPC) in the Legal Industry

Google has made a lot of revenue from Cost per Click ads. In fact, in 2011, Google’s revenue was $37.9 billion, with 97% coming from Adwords alone. Many lawyers who have seen the benefit of having an Adwords campaign have sought to buy their own spots in the CPC ads. Here are some statistics based on the top 10 law categories showing the cost of CPC in the legal industry.

Top 10 Lawyer Categories

The top ten lawyer categories are based on the highest global monthly searches performed, most expensive phrase, and its cost per click.

1. Family/Divorce Law
  • Global Monthly Searches: 9,147,910
  • Most Expensive Phrase: “divorce attorney phoenix”
  • Approximate CPC: $19.13
  • % of Monthly Search: 28.85%

  • 2. Personal Injury
  • Global Monthly Searches: 7,549,800
  • Most Expensive Phrase: “accident injury attorney”
  • Approximate CPC: $59.21
  • % of Monthly Search: 23.81%

  • 3. Criminal Law
  • Global Monthly Searches: 4,639,400
  • Most Expensive Phrase: “phoenix dui lawyer”
  • Approximate CPC: $111.60
  • % of Monthly Search: 14.63%

  • 4. Auto Accident
  • Global Monthly Searches: 1,868,900
  • Most Expensive Phrase: “auto injury lawyer”
  • Approximate CPC: $66.51
  • % of Monthly Search: 5.89%

  • 5. Intellectual Property
  • Global Monthly Searches: 1,315,800
  • Most Expensive Phrase: “trademark attorneys”
  • Approximate CPC: $10.81
  • % of Monthly Search: 4.15%

  • 6. Aviation Law
  • Global Monthly Searches: 1,227,500
  • Most Expensive Phrase: “aviation lawyer”
  • Approximate CPC: $17.94
  • % of Monthly Search: 3.87%

  • 7. Employment Law
  • Global Monthly Searches: 1,163,600
  • Most Expensive Phrase: “work injury lawyer”
  • Approximate CPC: $41.07
  • % of Monthly Search: 3.67%

  • 8. Estate
  • Global Monthly Searches: 989,500
  • Most Expensive Phrase: “estate planning attorney”
  • Approximate CPC: $9.63
  • % of Monthly Search: 3.12%

  • 9. Real Estate Law
  • Global Monthly Searches: 798,800
  • Most Expensive Phrase: “foreclosure lawyer”
  • Approximate CPC: $14.66
  • % of Monthly Search: 2.52%

  • 10. Debt/Income Law
  • Global Monthly Searches: 728,870
  • Most Expensive Phrase: “tax attorney denver"
  • Approximate CPC: $27.96
  • % of Monthly Search: 2.30%

  • From the statistics, it can be seen that each category has a different result of searches, most expensive phrases, approximate CPC, and % of monthly search. These numbers show that CPC ads in the legal industry can be costly but they bring beneficial results to those who take advantage of them and utilize them well. CPC can allow your legal firm to have a better chance of being found and chosen by a client.

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