LinkedIn Profile Optimization Tips for Increasing Profile Visibility
LinkedIn lists more than
150 million registered members, making it the world's largest social network in
the B2B sector (Business to Business).
Due to the increasing use of LinkedIn for business, it can be a useful
tool to reach your target audience directly.
LinkedIn helps companies, both in the retention of existing customers,
and to acquire new customers. Through
the periodic publication of interesting and relevant information and direct
communication with your contacts, you may develop a relationship between your
company and your target audience. The
simultaneous publication of content, relevant to many different social
networking profiles, is particularly effective in order to reach the largest
Take advantage of your
company's profile as a business card on the Web. This company profile is the focal point of
your presence on LinkedIn and thus requires special attention. Have you set up a thorough profile? You must complete it with interesting
information about your company and your products and services. Upload a profile photo that is meaningful and
in-line with your brand, so that customers and prospective customers can see at
a glance who is responsible for the business and what it stands for. The visibility and search-ability of your
company’s profile in LinkedIn's internal search may be improved by publishing
relevant information. The more
information you give about your company on LinkedIn, the more transparent you
will appear, which will have a serious effect on your potential customers who
visit your company profile.
Fill your profile
regularly with relevant information.
Make it about your company's profile on LinkedIn (remember this is not
Facebook). You can incorporate
interesting and useful content that may peak people’s attention in the business
world, whether via short status messages, product advertisements, press
releases, or useful technical articles, etc.
You can keep your target groups up to date, and help to keep your
“brand“ within their consciousness.
Regular updating also improves your profile's visibility and
find-ability in search engines.
Make it easy for
potential customers to access your corporate side. At the beginning of the URL of your profile
is a complex combination of numbers that can be difficult to remember. In the personal settings of your profile, you
can create a so-called vanity URL to allow customers and clients a more convenient
access to your company website. Choose a
name which distinguishes your company as the author of the profile.
The groups are an
essential part of communicating on LinkedIn.
You can chat with other users in your industry in groups, to help
support your expert status and to help your clients prove themselves as
competent partners. LinkedIn members can
evaluate recommendations by/from other users and organizations. Through recommendations, you can strengthen
your brand awareness and reputation with existing and new customers.
Remember to appeal to
your international customers If you
want to achieve penetration of presence on LinkedIn with international
customers, then you can set your company profile to be multilingual. A multilingual profile is a collection of 41
With a LinkedIn profile
you are able to regularly keep customers and prospects up to date with relevant
corporate contributions/data/info. In
addition, the profile enables a direct dialogue between companies and potential
customers, meaning that suggestions and criticisms can be collected and
processed immediately. Thus, a company's
presence on LinkedIn may increase both customer loyalty and help in winning new
customers on the Internet through active promotion.