How to Determine Marketing Goals and Marketing Responsibilities
It is important to have
real and specific goals for your business. These objectives may be financial,
personal or simply involve an aspect of your business that maybe you would like
to improve. It can sometimes seem overwhelming to determine goals and even more
overwhelming to think about their achievement, but frankly, if that is
overwhelming to you, then maybe you should try another method of gaining
income. The dole perhaps? If you are still
furrowing your brow after this article, then get in touch with the DHSS ASAP.
How do you set business
goals? While you sit down to determine your goals, here are some important
points to help you.
You need a strategy
Developing a strategy is
a means to achieving your goals. This
means you need targets, measures, plans and ideas. Here’s an example:
- To sell more handbags
- You currently sell 10
per week, you want to sell 30 per week.
You need to increase sales by 20 per week.
- Advertise on web
directories, put more handbags in the shop window, create offers for voucher
discounts on handbags with every shoe purchase.
Plans - Google your competition and find out what
directories they are on and then submit to those directories yourself.
Rearrange the front window on Friday and make handbags take up 20% of the stock
display area. Have some vouchers printed and send an offer around via email
that advertises a free voucher for handbags with every shoe sale. Put up POS , advertising
that fact, around the shoes in store.
- Counting the use of
vouchers used against bag sales will measure the vouchers success. Extra sales
of bags (above the usual 10 per week) will indicate a measure of success too.
You need money
Every strategy will cost
you some amount of money, even if this is simply the cost of your time. You
need to find out how much money you will need, when you will need it and where
you will get it from.
You will need time
You will need to budget
your time the same way you budget your money. Always plan for an action/event
to take longer than you imagine, that way you have a little wiggle room just
in-case you are distracted or disturbed.
You need to research
“Everything a mind may conceive, it may achieve” (Napoleon Hill).
With that said, you will need to research every aspect of your strategy. You
cannot correctly guess or estimate your budget for time and money, nor can you
guess the skills, knowledge and plans needed to achieve a goal. The more
research you do, then the higher the chances of your success. Research cannot
prove something is impossible, it can only show you how difficult it is.