How On-Hold Messaging Works
You might be considering whether or not you should use on-hold messaging for your business calls. Here are some statistics about the characteristics and effects of on-hold messaging on most businesses:
According to a survey with the On Hold Messaging Association:
85% of companies with 76+ employees said that On Hold Messages added value to their business.
49% of companies with 10- employees have used it for 5 years or longer.
24% of companies with 11-75 employees said that it generated revenue.
The Effects of On-Hold Messaging
74% Building Image and Professionalism.
72% Promoting Sale of Products & Services.
58% Avoiding Silence on Hold.
56% Providing Callers with Entertainment or Info.
31% Preventing Caller Hang-Ups.
3% Other Reasons.
Common Uses for On Hold Messaging
88% - To provide information on products and services
70% - To give callers a good impression
47% - Sell big ticket items of $500+
24% of companies claimed that On Hold Messaging generated real sales for their business
This means that if you had 178 sales, with each costing an average of $500, you will have generated $89,000 of annual revenue from On Hold Messaging alone.
The Daily Quantity of Calls
57% of calls are placed on hold and 2/3 of them hold for 15-60 seconds. If 100 calls are made a day, with 50% of them being put on hold, and the average wait time being 30 seconds, it will mean that 30 minutes a day is spent talking to customers on hold.
After reading this article about on-hold messaging, you will have a better level of insight. This increase in your knowledge base will let you know whether or not this option will work best for you.