The Perfect Basket Abandonment Email
When a customer leaves their online cart or basket behind, take advantage of the last chance you have of doing business with them by sending them a basket abandonment email to remind them about you. If you are concerned with how much time you should wait before sending the email or what to include in one, here are some statistics and tips to creating the perfect basket abandonment email.
The Best Time to Send the Email: Within 60 Minutes of Basket Abandonment
Average Conversion Rates Grouped by Sending Time
28 minutes – 5.2%
40 minutes – 4.9&
60 minutes – 4.5%
1-4 hours – 3.6%
4-24 hours – 3.2%
24+ hours – 2.6%
What to Include on the Subject Line
Company name – 53%
Product details – 52%
Persons name – 38%
Urgent tone – 44%
Customer service tone – 46%
Play around and experiment to discover which type or amount content will achieve the best possible email open rate. Make sure to include the company name and product details to ensure an open rate of over 50%.
Average Click through Rates for Different Links and Types of Content:
Complete Your Order (Cart) – 35%
Complete Your Order (Intro) – 14%
Text Hyperlinks - 12%
Continue Shopping – 11%
Recommendations – 8%
Promotional Banners – 5%
Cart Products – 5%
Client Logo – 4%
Navigation Bar – 4%
Social Links – 1.8%
Unsubscribe - 0.2%
The main purpose behind sending a basket abandonment email is to optimize the amount of sales by recovering lost potential customers. Successful emails entice customers to get back on the website quickly with an assortment of links and options. Use the most simple and clear calls to action to get the best results.
