Ways to Increase Your Website Conversion Rates
Conversion optimization is an art and science that works to switch more website visitors into customers. By following some straightforward rules, you can generate more sales without ever having to change your business model or prices.
Turn on the Speed
Your visitors want fast loading pages, and if you give it to them they become happier. The opposite is true as well, though. Slow pages will frustrate potential converts and cause them to visit your competitors instead. In fact, after 2 seconds, the abandonment rate increases by 6.7% during every added second.
A cluttered website will make it difficult for visitors to find the information they want and will deter them from your website. To prevent your visitors from thinking of your website as a nuisance, design for it to have a simple layout, quality images, and a very visible call to action button.
An online shopper will feel more comfortable making a purchase once they see the feedback from other customers. Reviews and social links let potential customers know that they had a good experience buying these products from you.
Online shoppers have lots of doubts in their minds. Make sure to show them that purchasing from you is risk-free to reassure them you are the right choice. Customer reassurance can be enhanced by offering live support, displaying your return policy, and strategically placing a security seal onto your website.
With time, dedication, and accordance with these tips, your website will become more optimized towards the conversion of visitors. As a result, your sales will increase and your business will flourish.