Automotive Social Media Marketing Tips
Sign up customers.
You should offer a 5% discount to people who
receive your e-newsletter or who are friends with you on a social media
site. When it comes time for new
customers to pay, then tell them that they can knock 5% off the cost of their
repairs if they sign up for the newsletter or social media friend right now.
Focus on an active forum in your niche and create
your profile and make it 2 posts per week.
Try to add at least five contacts on your
Facebook profile or on LinkedIn every week.
Doing this will only take less than 60 minutes, so try for two or three,
or more if you have the time. LinkedIn
or Facebook make adding new contacts very easy because they recommend them based
on your current friends/contacts. You
can also visit your current contacts pages and find a whole bunch of people to
invite. Make contact and send a message
like, "Hi, we are xx garage and are friends with xxxx, we would like to be
your friend too."
The readers are mostly of a younger profile,
however try to answer five questions a day in the area of the automotive
niche. You will notice the fact that
most people who do give answers on there aren’t very articulate, nor do they
provide quality info, so it’s easier for your responses to be chosen as the one
best answer. Lots of people post
questions about their cars; you could suggest a possible problem, solution and
garage to repair at……Yours!
There is often a lot of fuss about a social media
platform site, but that does not mean that you must expend your time or money
over it. Focus on the sites that will
help your efforts to grow your automobile business and not get sucked in by the
drama and exaggeration.
Prune that overstuffed RSS
Go through the lists on your reader and painfully
prune the tat you don‘t read. You will
quickly see that most of the blogs have just about died, and most of them you
don’t even read. Just keep it to roughly
the top five blogs, and scrap most of the others. Your RSS feed can really suck down your
Digg it away.
Spend about half an hour on Digg each day at
different times and have a go at making friends with some top notch
diggers. Try instant messaging them;
they usually have contact details of some sort on their profiles.
Keep an eye on Google Alerts daily and check for
your business name. Somebody out there
may have mentioned your business in a website or a Blog somewhere. If they have, then comment on it or respond
any way possible.