Social Media Marketing for Dentists Tutorial
A dentist can focus on
social media and increase footfall massively, by gently nudging regular customers
to come in for a check-up. Most people
will only go to the dentist when they remember, and not go every x amount of
months. Being gently reminded every few
months is a great way of making them say, “oh yeah, I am supposed to go
there”. Social media can be far more
powerful than the card through the post.
Social media is primarily
micro interactions between the brand and its consumers. Even dentists can inspire customer loyalty
through social media, with personalized promotional offers on Twitter, for
example. Engaging in social media simply
requires a good knowledge of its audience, and use of a little creativity.
Everything starts with
listening. Then you have to gently enter
the conversation. This can be done by
opening a Twitter account (a blog). Do
not be afraid to start small, because small actions like these do not present a
hazard if they are thoughtful, honest, and taken seriously.
If actions on social
media must absolutely come to support marketing position, they should not be
included in a marketing campaign.
Indeed, a marketing campaign is limited in time. What makes successful use of social media is
a permanent presence of the brand.
An action that has worked
for a brand, will not work necessarily with all brands. The brand must be based on its position on
the motivations of its consumers to determine what will work. What makes a successful action with the
social media is not the financial investment but human investment (p.s. don‘t
forget though, that time is money). The
main factor of success comes from people who implement the strategy of the
brand on social media:
Knowledge of the motivations of customers
Use of knowledge and tools
This does not mean that
all actions are free, but this is not the most important point.
Answer teeth related
questions on Just Answer and then recommend that they try a quality dentist,
Information travels at
high speed on the Internet and social networks.
The mark must be ready to face any type of crisis, and to respond
effectively and quickly. The first
moments of the crisis are critical and complex to manage. We must therefore have an action plan already
prepared to manage these critical moments.