Social Media Proposal Samples, Examples, and Templates
There are three
approaches to social media or Web 2.0.
Social Media Optimization
(SMO):
This is the approach taken
by SEOs, web agency, etc. when advocating for their clients to be present on
social media to expand their visibility on search engines for the medium and
long term.
In terms of SEOs, there
are three main criteria:
Technique: Is my site and my content easily
accessible to search engines?
Content: Is my content of sufficient quality
and quantity?
Popularity: Measuring the quantity and quality
links to your website.
On this last point, a
presence on social media will have an impact, relaying your content on these
platforms you will have more chance that they are shared. Whenever a person relays your content, this
helps raise your level of popularity. It
is true that search engines like Google and Bing try to incorporate these
elements into their algorithm and Google has also reaffirmed this with the
launch of Google search+ (your world). Going on these platforms in an exclusively SMO
mind-frame may make you forget that when you go on these platforms you must
prepare yourself to talk. If you are
e-shopping for example and you have decided to open a page on Google or
Facebook, it is likely that a client asks for the status of an order or a
prospect asks you questions about a product. How do you handle this?
Social Media Marketing
(SMM):
This is an approach,
advocated by many advertising agencies or specialized social media, of using
social media as new communication channels to increase the visibility of a
brand, product / service, etc. We are therefore promoting oriented approaches
that lead to the creation of numerous Facebook pages on which offers contests
and / or reductions are used to expand the fan base of the brand.
This approach has
resulted (in some cases as) achievement of very good results. However, in
general it is device size (big budget) and / or a society whose culture is part
of this exchange logic that is necessary in order to succeed and to stand
out. The advantage of this approach is
that in the short or medium term you may generate visibility to a brand or a
product / service (though sales are nice too).
The disadvantage is that it will require more resources to be heard on
those platforms that may eventually be possible. It does take a lot of staff hours for what
may be little to no direct return.
Social Business:
This approach is to
integrate the tools and use 2.0 within the organization and not just in
communications or the marketing department. It is defended by software vendors
like IBM, for management consulting firms, by software houses, web consultants,
etc. There are many universities that
encourage university groups to leave their social networking open as they work
so that they can consult with each other as they work on their projects.
The world is changing,
the web is growing and this upsets some aspects of our economy. Sometimes it is seen as a breakthrough and in
others as a threat. The idea behind
social business is that the web and uses that have developed there can add
value to the organization from the moment they are integrated at all levels of
the organization. It does not provide access to Facebook across the
enterprise/company but rather allows your employee to efficiently share
information among themselves and ideally without limits of space or time. Obviously this implies organizational
changes. Sometimes this is important for SMEs and large organizations, but this
approach offers a much broader perspective on value creation as the approaches
presented above.
