List of the Best New Social Media Technology Tools
There are soooo many
tools out there for you to play with, that making this list was very easy. Monitoring tools are used to do the checks
online that you would normally have to check manually, as well as digging out a
few other interesting facts, like how many likes you received, or how many
comments you received.
Firstly you need to
decide what metrics you wish to measure, and then pick one of the listed below
to help you do it automatically, without having to manually check them. In no specific order, here are the best
Facebook’s open Search
Keywording tools are
(kind of) the toolkit of a SEO expert. A
SEO expert will need a lot of ways to research and pick out the relevant
keywords. There are lots of things to
consider such as where they will be used, on website pages or pay per click
adverts. Then the SEO expert must
consider which keywords that the potential customer targeted is going to pick
when searching for their products. They
then have to figure out which words will be used by buyers and which will be
used by “researchers” (lookie loos that don’t buy).
These differences are
subtle. For example, a person selling
comedy DVDs will need to know their potential customers. Those searching on keywords such as “Family
Guy DVD” are likely DVD customers, but people typing “Family Guy Wiki”
or “Family Guy Episode List” are probably going to pirate/download
episodes from a sharing site.
This may seem obvious as
we look at it now, but if you have a keyword tool that says that 3 times more
people search for “Family Guy Episode List” than they do for “Family
Guy DVD”, they may be tempted to add it to their keyword list, but it will
gain them no sales.
An SEO expert must also
consider how much competition there is for the most popular keywords. A good keywording tool will help make these
decisions, and though (as I just proved) you can’t rely on them as your only
keyword selection tool, they are certainly very, very helpful in making an
Google's keyword Search based tool
Google’s Webmaster’s tool
Trellian keyworder discovery
Tube Mogul is very good
because it lets you manage your video uploads on various sites to save you
having to do each one manually. If you
upload weekly or monthly then this is going to save you much time. It lets you upload onto, Vimeo, Revver,
YouTube, Dailymotion and Crackle.
Use these RSS readers to
scan for Google Alerts and Twitter alerts.
These are other tools
that may suit your specific needs. Every
company and the market it serves is different.
These are some you should consider when you are grabbing your tools for
If you know what parts of
your daily social media tasks will take the longest or suck up the most staff
time, then have a look at these social media management tools to see if any
will knock a little bit of that time off (or a lot of that time).
Tools which help you to
identify social media influencers
Professional Listening Tools
Twitter Search that goes
into a spreadsheet
Facebook Analytical Tools