Social Media Listening Tools, Platforms, and
Google keywording tool
Trellian keyworder discovery (paid)
Google’s Webmaster’s tool
Google's keyword Search based tool (free)
Makes it a simple process
to scan search results on Google Alerts, Twitter and Technorati.
Monitoring Tools for beginners
Facebook Monitoring Tools
Facebook’s open Search
Twitter Monitoring Tools
Use your account to listen
Free Alternative Monitoring Tools
Lets you upload and track
Tools which help you to identify social media
Twitter Search that goes into a spreadsheet
Facebook Analytical Tools
Social Media Management Tools
Professional Listening Tools
Keep first in mind that a
strategy is not limited to tools, or a mere presence on social networks. A strategy is reflected in the upstream
struggle, and should not be seen as an obstacle to business development but as
a catalyst for opportunities, be they commercial or relational personae (sounds
sexy doesn‘t it).
Start with a simple
Be clear about your
goals. It is important to define your
goals in terms of online presence.
Is it to make more money?
To educate new customers about your brand or
Is it to be as competitive as possible?
Is it to find users who may become ambassadors
for your brand, and help to change your product or service with positive and
Is it to optimize your processes customer
Is it to boost your online reputation?
In short, each company
has one or more targets for social media strategy. You must recognize these points as it will
help you to set parameters (KPIs) later, with which to measure your ROI. Often your ROI is calculated on the amount of
staff hours you put in, and any subscription fees you pay.
Identify the right people
(staff) and assign slots for conducting business on social networks. A fundamental point of the effectiveness of
your strategy will be linked to the choice of the person(s) who will manage
your activities on the social media you choose. The time consuming aspect of
the management of social networks is clearly proven, and too often overlooked
by companies. So, be sure that the
person or persons involved in your strategy are available online and pull clear
of the slots/platforms so they can work in good conditions.
Ideally you should Tweet
daily (1-2 tweets or retweets per hour for example) and pass information
related to your business, your industry, your services, your discoveries, and
anything else of interest.
You should publish on
Facebook every day either with an article, or mention an article on your blog,
poll your Fans on the use of your product, run a quiz, upload a video to market
your product, basically, anything to encourage interaction.
Blog and promote your
business at minimum once a week (once a day or every 2 days ideally). You
should provide quality content regularly, this will mean that your blog will
(in theory) be well positioned in the engines
Upload onto LinkedIn as
often as possible, looking for new contacts (customers / partners or others).