New Social Media Trends
Companies and brands have taken to the idea of
social media with great numbers, in attempts to find a foothold in this growing
marketing channel. A few brands have
been successful, while others have flaunted risk and created a new set of PR
A lot of TV shows have started integrating social
TV into their programming on a back and forth basis, such as interacting with
surveys online for TV shows, or TV shows being run online. The WWE and UFC have both integrated social media
in with their regular programming.
During the last American elections, social media played its part in
gaining support, and will probably be a big player in the years to come.
As every news channel is fighting to keep the people watching either interested
or engaged, there are networks such as Fox and CNN which have used social media
to great effect. 2012 is the going to be
the first time Super Bowl Sunday is going to be played live around the globe. Super Bowl is known as the king of advertising
opportunity slots, and this new movement will no doubt bring a brand new
dynamic component in integrated digital media and social advertising.
Facebook in the year 2012 has shown great potential by way of demonstrating its
power to truly engage, in viable Facebook currency credits. In the same way that Disney made Disney money
for their theme parks, they are looking to build an online resort (or
destination) where we never want to leave.
How corporations utilise social media will move
further. There are more and more
companies that realise that simply setting up Facebook, Twitter and YouTube
accounts, will not cut-it with a professional social media marketing
strategy. Companies are going to need to
alter their views, by duly treating the social channels as more channels of
communication, and less in the way of placing adverts.
ROI (return on investment) will still be a metric
for a company’s social media marketing strategy. The idea of commitment is now increasingly
metric excepted. More and more companies
are realising the many benefits of Social media as a way of humanizing their
company or brand image, by having Twitter accounts staffed by real people.
There was much discussion about whether social media is experiencing a fatigue
and if there are brands out there that are avoiding it for such a reason. There are more than a billion users on some
sort kind of social media, so it is fairly careless of a company to not have
some sort of online presence in that respect.
This year is the time where brands will go beyond repetitive annual
campaigns, as they start to really see how it just does not add monetary value
into their business, but how may also add another buying benefit, for their
potential and long term customers.
Social media may go further in creating customer loyalty because the channels
of communication allow potential customers the chance to build emotional ties
with more brands.