Social Media Video Marketing Tips and Tricks
The video sharing platforms are very numerous on
the Internet. These sites allow users to store and share their videos and offer
many advantages. To increase the chances
that your videos are viewed by the right people (potential customers,
consumers, influencers, prospects), being relevant in the choice of media on
which they are distributed is a priority.
Here is a list (not exhaustive) of questions to ask yourself before starting:
Before taking action, think back to the
objectives and positioning that you set in your communications strategy.
What image do you want to give your company, your
company, your brand?
What are the characteristics that best suit you
and want to highlight?
Are you more innovative, open, expert, low cost?
In short, how do you want your audience to
Who is your potential customer and how do they
perceive the various sites for hosting videos?
Where and why are these people logging on to
Which websites are your competitors posting their
Do your competitors using that medium have
positive feedback from the public (comments, likes)?
It is interesting that the level of confidence in
the platform that hosts the video is more important than the identification of
the source itself. For example you are
not going to win many points posting Christian videos on
childmolestors.com. Thus, the choice of
the host has real value depending on the image it conveys to users and the
Two criteria with which to determine the number of views you may receive is:
The first impression people have when viewing the
video (title, image, source)
The communication around it (sharing on social
networks, recommendation by e-mail). The information presented on the video
thus has an impact on its popularity.
A little extra makes all
the difference. Don’t upload poor
quality and unfinished videos. It is
counter- productive and dumb.
DON’T LIE, DON’T LIE,
Don’t put your title as
“Kylie in sexy position” and then just have a slideshow of pictures. It is technically spam, it angers users, and
it is pointless. Make sure your title is
clear, concise, and HONEST!!!!!
Highlight your uniqueness
and your USP‘s. Do it with the message you
are passing in the video course, but also do it by customizing your virtual
space with the tools available to you by video sharing platforms.
Internet video uploads
are an opportunity for brands using a creative individual's identity. To stand
out, you can differentiate yourself by the content you offer (message, values)
and its "container" (graphics).
Attractiveness, if beauty
were not saleable, then the world’s biggest actors would be ugly.
SEO your video so that
people can find it.
Credibility is key. Don’t give demonstrations on painting walls
in a pair of jeans and tank top. Don’t
give car demonstrations in your local supermarket car park.