Keywords in your meta tags
Limit your tag to 10 - 12 words. It used to be a very large capacity thing but
thanks to spammers, most search engines will view any more than 12 with
suspicion. Separate your words with a
comma, and not just a white space. Make
sure your keywords in your meta tags are definitely in your page content or you
will be penalized.
Description meta tag
Put your description tag immediately below your title
tag and then put in a good, highly readable and concise description. Pop in a few keywords, but the key is clarity,
because it is sometimes used as the search engine description that your viewers
see on their search results.
Images
This is a hotbed topic that I recommend you research
in more depth, but suffice to say, that if you are using the <IMG> tag to insert your pictures, then use the
ALT= attribute to insert text and pop a few keywords into your Alt
description. Do not embed text into your
images because search engines cannot index them. So unless you want it to stay a secret, then
don’t do it.
Flash images
Get rid of them.
This article is too short to go into why, just do it and you will be
better off.
Internal links
Also known as on-page links, these are important to
both help the user navigate the page and to help the Google search bots to
index the page correctly. There should
always be at least two internal links on your web pages.
Keyword your links
It’s the year 2012, so people know what a link looks
like. For that reason you do not need to
write “click here” or “click me”. You
should make your links a keyword-relevant bit of text. This helps search bots figure out what the
page that the link is pointing to is about.
So if you are linking to your flower sales page, then call the link
“Flowers and Plants”.
Keywords in text
Put the Keywords in your text as italics, in bold,
or starting with a capital letter like the word “Keyword” in this
sentence. Put them in bullet point
lists, preferably at the beginning. Here
is a good example for the word “kitten”.
Why my Kitten blanket is such a great deal.
Kitten blankets help keep all my pets warm
My Kitten loves his blanket
Kittens are more relaxed when they are warm and comfortable
And DON’T
Don’t use frames.
If you turn off your scripting and Java and your navigation disappears
then you have a problem.
Don’t copy paste material from Microsoft word onto your browser.
·
Don’t use black hat SEO, it’s not worth the penalties.
And DO
·
Reduce webpage clutter. Remember white space ratios.
