SEO Tips for E-Commerce Sites
Use of Keywords
Gain relevance by combining high targeted and broad keyword terms within your SEO efforts. This will help to maximize your short and long term success. Do not target highly competitive terms, but instead focus on more specific keywords to gain organic search momentum.
On-Page Optimization
Hit your SEO target through optimizing tags, on-page content, and technical optimization. As a side note, 60% of consumers are more likely to purchase goods from sites that offer custom content.
Content Creation
Search engines love relevant, keyword rich, and fresh content. Generating meaningful contents related to your industry, interests, and products will help to fulfill the needs of your audience and position your site as an authority in the field. Consider creation, publication, promotion, and analysis of your content as one of your most effective SEO tactics.
Algorithm Updates
Algorithms are continually and regularly becoming updated which can impact your search engine placement. Maintaining a diversified SEO strategy will help to lessen the blow. Recent updates include Panda and Penguin. The Panda updates targeted low quality pages, content farms and sites with duplicate content, and devalued sites with weak engagement metrics. Penguin updates targeted link farms and sites with poor links, keyword stuff and over optimized sites, and devalued sites that had an undiversified link profile.
Overall SEO
The overall results of SEO are based on performance, strength, and willpower. Optimizing key search terms, making adjustments towards increasing your user experience, and providing rich content will improve your search rankings and traffic.
