Where Google Makes Its Money
You may start to wonder how a clean, uncluttered page such as Google brings them the wealth they have accumulated since their initial launch. Out of their $37.9 billion dollar revenue, 96% of it comes from advertising. Over 50% of that is accounted for within ten industries alone.
What Industry Spent the Most with Google
Here is a look at the top ten industries that invested in Google Ads.
1. Finance & Insurance - $4.0 Billion
2. Retailers & General Merchandise - $2.8 Billion
3. Travel & Tourism - $2.4 Billion
4. Jobs & Education - $2.2 Billion
5. Home & Garden - $2.1 Billion
6. Computers & Consumer Electronics - $2.0 Billion
7. Vehicles - $2.0 Billion
8. Internet & Telecom - $1.7 Billion
9. Business & Industrial - $1.6 Billion
10. Occasions & Gifts - $1.2 Billion
Top 5 Advertisers in Each Industry
1. Finance & Insurance
Finance and insurance is the top industry that brings revenue into Google. The highest cost per click keyword is “Self-Employed Health Insurance” at a price of $43.39. Following not far behind is the popular keyword “Cheap Car Insurance” at a price of $33.97.
The top five companies whom advertise in this category are:
State Farm - $43.7 Million
Progressive - $43.1 Million
Geico - $23.7 Million
Quicken Loans - $21.1 Million
eHealthInsurance - $20.6 Million
2. Retailers & General Merchandise
In the number two spot is retailers and general merchandise. The most commonly used keyword for this industry is “Zumba Dance DVD” with a cost per click of $5.18. Next comes “Proform Treadmill” at a price of $3.80.
The top five companies whom advertise are:
Amazon.com - $55.2 Million
eBay - $42.8 Million
Macy’s - $35.6 Million
Sears - $34.3 Million
JcPenny - $30.9 Million
3. Travel & Tourism
“New York hotels” is the highest demanded keyword in this industry costing $7.68 per click. Following behind in popularity are “plane tickets” at $6.95. For those who want to look for “Cheap Hotels,” you will find yourself paying $5.94 a click.
The top five companies whom advertise for this industry are:
Booking.com - $40.4 million
Expedia - $28.9 Million
Kayak - $28.7 Million
Marriott - $20.9 Million
Priceline.com - $19.6 Million
4. Jobs & Education
It is a wonder that in the jobs and education industry the top used keyword is “accredited online college degrees” with a cost per click of $34.87. This says something for the second highest rated keyword being “online nursing degree” with a price being at $18.11. Want to settle for less? Look at “online certificate programs” for $14.02 which falls at an almost equal demand.
The top five companies that advertise for these industries are:
University of Phoenix - $46.9 Million
ITT Technical Institute - $29.9 Million
DeVry - $19.7 Million
Capella University - $17.0 Million
ClassesUSA - $16.3 Million
5. Home & Garden
While the annual spending for these top companies runs close for the top spot, the cost per click for the number one keyword of “Home Air Conditioners” runs at only $8.67. Running along in home necessities, “Replacement Windows Costs” can cost $8.03 a click.
The top five competitive companies for this industry are:
Lowes - $59.1 Million
Home Depot - $50.3 Million
ServiceMagic - $21.4 Million
Sears Home Services -$20.7 Million
Lighting Universe (Purchased by Lowes) - $15.0 Million
6. Computers & Consumer Electronics
The most commonly found used keyword for this category is “online video conferencing software” with a price of $35.53. Following behind are people looking for “ink cartridges discount” with a cost per click charging advertisers $26.79.
The top five companies for this industry are:
With a desire for society to become more fuel efficient, the top used keyword for the vehicle industry is “cheap hybrid cars.” This brings in a price of $15.57 per click with “certified used cars” following to the number two spot of $8.54 a click.
Top five companies that compete for within the vehicles industry are:
Cars.com - $21.3 Million
AutoTrader - $20.4 Million
Firestone - $16.9 Million
AAA.com - $16.3 Million
Chevrolet - $15.5 Million
8. Internet & Telecom
Everyone wants to find a deal which is why “high speed internet deals” is found to be the most commonly used keyword for this industry, costing advertisers $26.74 per click. “Pre paid cell phones” holds the second spot costing $25.38 a click for companies.
The top five companies that advertise here are:
AT&T - $40.8 Million
Verizon - $22.9 Million
GoDaddy.com - $21.7 Million
Comcast - $19.0 Million
DirectTV - $18.4 Million
9. Business & Industrial
While this industry sits at the ninth top advertising spot with Google, it does not cease in bringing some money for its top keywords of “custom business cards” at $13.83 a click and “cheap office supplies” for $10.28 a click.
Five top companies that advertise within this industry are:
United Yellow Pages
10. Occasions & Gifts
While this is the last of the top ten industries, “funeral flower arrangements” hold the top commonly used keywords at $20.95 a click costing advertisers a lot more than the second spot for “flower delivery” at only $3.88 a click.
The top ten advertisers for this industry are:
1-800-Flowers - $30.8 Million
FTD - $30.7 Million
ProFlowers.com - $27.2 Million
Teleflora - $24.8 Million
Gifts.com - $10.1 Million
After reviewing these outline, you can see how easy it is for Google to draw in as many advertisers as it does users of their site. With such high variations in costs per clicks, top companies compete to get the number one spot.