How To Use Google Plus for Business Marketing
Here are a few tips for
designing content for Google + that will gain you a little bit of positive
attention. A large part of the content strategies that are successful on
Facebook will transfer over very well to Google+. However, this article will
deal with the aspects that I feel are better geared for Google+ than Facebook.
Create a brand experience
and make Google+ a second home for your business. When you think of brand
experience, do not limit it to your products. Think in the terms of Cadburys
and Mickey Mouse. Cadburys made a chocolate bar, then hot drinks, then dairy
products and now they have a Cadburys world. Mickey Mouse was in cartoons, then
toys, then clothes and now takes pride of place in a Disney World.
Be visual and design an
attractive site with good quality graphics and images. If you cannot create or
afford good quality then just KEEP IT SIMPLE. Think of how simple the Amazon site
is. Cheap and poorly organized graphics will destroy your credibility.
Offer exclusive content
that cannot be found elsewhere. Ask yourself, what is so “special” about a
special offer, if everybody can take advantage of it? Offer special promotions
for followers of the company page. Find ways of sending (to them only) a
promotional code. If people want the offers too, then they should have to go
through Google+. You should try this with your other social media. If you feel
that only offering stuff to one set of followers on one social media platform
is not fair, then do it for all of them, but make sure you do it at the same
time, and make sure it is restricted to your followers, friends, contacts, etc.
Do not just publish a promotional code for the entire world to see, otherwise,
the special offer is not special. Do not forget you are supposed to be
rewarding people for continually following you on Google+.
Have you ever seen the
HMV website? They have so many offers and opportunities to collect points,
along with visuals and graphics. It is not too cluttered and not too imposing.
It is teaming with a HMV feel. This is a brand-saturated website that has done
it right. This type of scheme may not work so well on other social media, but
it will work well with Google+ if you pull it off correctly.
Being on Google+ will
increase your page ranking, so link it with your website (do not spam it).
Google is not dumb, and they know that having people use Google+ to create
better page ranking is a clever little incentive to join. Joining Google+ will
also create increased deliverability and personalized communication in e-mail
marketing when using G-mail.