Social Media Marketing Definition: What is
Social Media Marketing
SEO and Social Marketing
Communication is a new form of communication.
While traditional communication will deliver a message in one direction,
from the company to the consumer, social media communication (Web 2.0) is
positioned as an exchange between two parties: information flows both from the
company to the consumer and back again.
Therefore, it is a place where involvement in the community may create a
strong relationship between the company and the customer. Communication through social media may become
indispensable. If your competitors are
active on social media when you're not, then they may have a head start on you,
so it may be necessary to catch up.
The idea of social media
marketing is to grow your business on the Internet by increasing your online
visibility. Social media marketing may
result in increased traffic to your website; an increase from the arrival of
visitors from social networks. Social
networks are high traffic generators and the aim of social media marketing will
be to redirect as much of the community as possible to your website. The effect of viral-ility and propagation of
information is very intense; it is possible to reach many people quickly.
Google Places is a
growing importance in social media.
Google may take into account the site's content and influence of
messages, for example, the number of mentions or "Likes" on Facebook,
or the number of "retweets" on Twitter.
Social media marketing
may increase your visibility, especially if customers are strongly loyal and
are involved in communication. The most
active of them become brand ambassadors among their friends and acquaintances. The level of involvement of subscribers will
create the phenomenon of propagation and viral-ility.
Below is a non-exhaustive
list of all the social media sites and functions which you can use to exercise
social media marketing of one kind or another.
Internet forums - Join in and raise company
Blogs - Any subjects of interest you may add
Wikis - Add your company details
pod casts - advertise yourself or events
image sharing - show off your achievements and
Vlog (video blog) - give demonstrations and
Email - invite people to be friends or set up
Instant messaging - make friends and chat with
Music sharing - share it and add adverts
MySpace - tell all about your employees
Facebook - make friends
You get the idea. The way
you use these mediums is really up to you, but trying out new ideas will put
you ahead of the competition, and you will be surprised just how creative you
can be. For example do “secret shoppers”
exposes on your competition and post them under YouTube with the account of a
non-company employee so it cannot be traced to your company. You can get your staff to sign up to Amazon
and have each of them post a great review about your product on Amazon.
Here’s a non-exhaustive
list of social media sites