Travel Industry Analysis from 2012
$162 billion industry revenues in 2012
1 billion arrivals reached by 2012
87% of travelers used the internet for the bulk of their travel planning
62% researched an upcoming trip
45% sourced initial trip idea
43% read reviews from other travelers
31% watched travel video
24% read travel related blog
16% posted travel reviews
11% uploading video related to past travel
11% commented on travel reviews
9% commented on travel related video
7% participated in travel related blog
70% of travelers update their Facebook status while on vacation
52% of travelers changed their original travel plans
50% of companies agreed that direct books were generated from social media
46% of travelers check in to a location via Facebook while on vacation
76% post vacation photos to a social network
55% “Liked” Facebook pages specific to a vacation
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industry statisitcs and infographics.
