Viral Mobile Marketing: Tips and Strategies
for Mobile Marketing
Have you ever seen a
funny promotional video by e-mail? This is just one of many examples of viral
marketing. Viral mobile marketing is one of the major marketing trend topics of
recent times. This is basically a form of word-of-mouth information
dissemination between the various market participants. Interesting, funny,
provocative, or simply entertaining messages spread like wildfire, especially
on the Internet. This is also true for appropriately designed advertising if it
is done in the right way.
Well-made viral mobile
marketing messages conform to the expectations of users. The user will enjoy
the message and bond with it instead of viewing it as junk. Viral advertising
messages have a different status than unsolicited advertising, chiefly because
it does not come from the company in most cases. After the message is released,
it is then passed on, by people who know other people. So the chances are that
you will receive the message from somebody you know, rather than the company
who started it all.
Viral mobile marketing is
an advertising message aimed at specific target groups, particularly active and
well-networked consumers, trendsetters, opinion leaders, alphas, etc. These are
often the first people whose opinion matters enough, that people will want to
hear from them, and then pass it on.
There are a great many
campaigns that are lost in the sand. Despite some interesting content, the
target is often missed. The effect fizzles out, because users were simply not
moved by the advertising message, so as to distribute it out of pure
self-motivation.
This is usually due to
the fact that the message was not bold, or that it held no risk. Sometimes it
is a lack of value for users in terms of entertainment value or monetary
benefit. The distribution of the message is sometimes not carried out
professionally.
Simple Tips to help you
on your way
Build a community of
followers and then send your message to them. They will often circulate material
that is lack luster, simply because they support you.
Do research into the
minds of your community of followers and your customer base. Make sure that
your message hits their buttons first, before it interests other people.
Don’t make it about popular
subjects such as a recent film. The marketing message will be lost, unless you
are directly related to selling or producing that particular film.
Monitor web chatter to
see if your message is being passed around and if it is getting a positive
reception.
Don’t post boring
marketing messages. Imagine two of your customers are standing across the
street. One is looking at you, and one is looking away. You must do something
that will inspire your customer to nudge the other person and say “hey, look at
that”. So doing a boring dance etc. won’t do it. Scale the building that stands
behind you, and you may get a response.
If you have come up with
a good viral message, then stoke the fires as it is circulating. Release
another update about how the “thing” has gotten crazier, worse, better, etc.
